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Crisis Marketing: Learn How to Rapidly Generate New Customers and Revenue Taken by Covid-19

  • 10 Jun 2020
  • 12:00 PM - 1:00 PM
  • Webinar


  • A registration code is required
  • FREE for CIFST members in good standing

Registration is closed

Your company won’t survive the coronavirus if it’s perceived as opportunistic and icky. But you will thrive by being truly helpful.

As the coronavirus ravages the economy, your company needs fast, aggressive marketing strategies to find new customers, revenue and cash. But you need to be sensitive to the times.

Your customers need you and your company more than ever!

Join Jeremy Miller — president of Sticky Branding and bestselling author — for a live webinar on Wednesday, June 10th at 12 pm EST. Jeremy will show you how to adjust your business strategy and value proposition to find new customers and sources of revenue taken by Covid-19.

In the webinar, Jeremy explores three core questions:

  • Who needs your company and its expertise the most right now?
  • What products or services can you deliver to solve real problems that are valued?
  • How can you proactively sell and deliver your services to the people with the most need?

By being truly helpful, you will not only discover opportunities to generate revenue and cash, you will grow your brand.

The coronavirus is a shared experience. We’re all in it together. Every person and every company, globally, is fighting to survive this pandemic — both for our health and businesses. How can your company be of service?

Winston Churchill said, “Never waste a good crisis.” The work you do now will define what your company is like at the end of this crisis.

Save your spot today. We look forward to seeing you on Wednesday, June 10th.

(And don’t worry if you cannot attend live. The session will be recorded and available to everyone who registers.)

Event Details:

Wednesday, June 10, 2020
12:00 - 1:00 p.m. EST

Our Speaker:

Jeremy Miller, Sticky Branding

Jeremy is a globally recognized branding expert, and the bestselling author of Sticky Branding and Brand New Name. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.

Jeremy can tell you in vivid detail what every recession, starting with the 1989 market crash, is like. He has learned through real, boots-on-the-ground experience.

After watching his family’s business nearly hit rock bottom following the recession of the early 2000’s, Jeremy was forced to take a hard look at the way the company was run and at their industry as a whole. He realized it wasn’t his salespeople or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode.

During the 2008 recession, LEAPJob (Jeremy’s family business) did not have any slippage in sales. They did that with a rapid process to identify new markets, replace old revenue streams, and increase revenue (even while the rest of the industry was cratering). In 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands.

It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. After the coronavirus, Jeremy and the Sticky Branding team have focused all their attention on helping business owners and their teams conquer the crisis by adjusting their business strategies and value propositions to find new customers and sources of revenue taken by Covid-19.


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Burlington, ON L7N 3J6

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