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Webinar - What Happens to Trends When the World Changes?

  • 22 Jul 2020
  • 12:00 PM - 1:00 PM
  • Webinar


  • A registration code is required
  • FREE for CIFST members in good standing

Registration is closed

Canadian Institute of Food Science and Technology and Food in Canada , Canada's food and beverage processing magazine, have partnered to deliver a webinar to CIFST members and stakeholders every Wednesday from 12:00 p.m. to 1:00 p.m. EST.

Every year since 2016, Nourish Food Marketing releases its Annual Trend Report, anticipating and explaining the key, game-changing trends in food & beverage and agri-business. The Report provides actionable insights for readers, helping them maximize the profit potential of shifts and disruptions in the consumer landscape, and is a highly anticipated publication in the sector thanks to its consistent accuracy.

Then 2020 happened.

No one could have foreseen this trend of trends, the ultimate economic disruption. But, does that mean all the trends from the 2020 Nourish Trend Report have been hopelessly snarled?

Jo-Ann McArthur helps untangle the knots and provides clarity and insights for the food industry in this new normal.


Wednesday, July 22, 2020
12:00 - 1:00 p.m. EST

Our Speaker:

Jo-Ann McArthur, President of Nourish Marketing

BIO: Jo-Ann McArthur is a Founding Partner and President of Nourish Food Marketing, Canada’s only full-service marketing agency specializing in food & beverage brands from farm-to-fork. There, she helps create compelling marketing strategies for food and beverage products in Canada, the US, and Europe. She has spent a career building brands at Molson, Procter and Gamble, Unilever, and Cadillac Fairview, has worked with entrepreneurs to launch award-winning products, and with all levels of government developing programs supporting Canada's food industry.

Jo-Ann is a Past President of The Empire Club of Canada, serves as Past Chair of ABC Life Literacy Canada, and is on the board of Les Dames d’Escoffier Ontario Chapter.


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