Feeding the Future: Exploring Market Forces Shaping Consumer Buying Behaviour
Join us for an insightful presentation by Rob Kowal, President of Kriscor & Associates. Rob will dissect the dynamic forces reshaping how consumers choose their food—from the squeeze of ongoing inflation to the transformative power of technology, social media, and AI. He’ll delve into rising health priorities around diet, exercise, and wellness, spotlighting key shifts like the change in plant-based versus animal proteins, the push for more dietary fibre, and strategies to cut sugar intake.
Backed by fresh data and real-world examples, the session wraps with a spotlight on a few of 2025’s product launches. Perfect for food industry innovators, marketers, and strategists — Don’t miss it—register now!
Our Speaker:
Rob Kowal, President and Owner, Kriscor & Associates
Bio:
Rob Kowal, President of Kriscor & Associates, represents leading food ingredient brands like Sensus Frutafit® and Frutalose® Chicory Root inulin, and Post Consumer Brands Cereal Ingredients.
With over four decades of experience, Rob has held key roles in R&D, Sales, and General Management at several companies in the Canadian food ingredient industry. He is also a writer, speaker, and co-author of “Deep Health: Using Artificial Intelligence to Live Longer and Healthier.”
Rob served as President of CIFST National from 2019-2021, and continues to be active contributor to the food industry, all while pursuing his passions for cycling and promoting health and nutrition.
Event Details:
Wednesday, November 26, 2025
12:00 - 12:45 p.m. EST
Through Zoom Webinar platform
