CIFST Webinar: Canadian Consumer Perspectives on Plant-based Meat

Canadian Consumer Perspectives on Plant-based Meat

The webinar will provide you with a deeper insight into:

• Who is the Canadian consumer of plant-based meat? Demographic profiles of users vs. non-users
• Dietary preferences and practices among users and non-users
• Relationships between consumer attitudes and preconceptions and plant-based meat consumption
• The influence of specific attributes on the user experience – what are the key drivers?

At the end of the presentation, takeaways will be summarized in several key observations and conclusions following which, there will be an opportunity to ask questions.

Our Speaker:

Doug Eatwell,  CEO, Caldo Incorporated

Bio: 

Doug Eatwell studied engineering and business administration before finding his niche in market research in the early 1980s. Having generated insights for major businesses for more than three decades, he has worked in numerous sectors, none featuring more prominently than the food industry, where he has been involved in a wide range of categories from farm to fork on two continents.

In recent years, Doug has developed a keen interest in alternative protein and, in 2021 he conducted an in-depth study into North American consumer perspectives on plant-based meat. In this webinar, he highlights some of the findings, observations and conclusions from this study.

Event Details:

Wednesday, April 19, 2023
12:00 - 12:45 p.m. EST

Through Zoom Webinar platform