Knowledge Bites Webinar: NeuroFoodScience

NeuroFoodScience: How to apply taste and smell neuroscience to create better foods, better lives, and a better planet.

Description:  

• Recent advances in taste and smell neuroscience have fundamentally changed our understanding of human flavor perception.
• Flavor is being re-defined as including all five senses.
• NeuroFoodScience is about applying neuroscience in food science to create better foods, not only for better human lives but also for a better planet. Sugar Reduction, Salt Reduction and Multisensory Experience are three examples of this practice.
• NeuroFoodScience is the future of food.

Our Speaker:  Alex Woo, CEO, W2O Food Innovation

Bio: Alex is the founder and CEO for W2O, a flavor technology firm for the past fifteen years based in the USA. He specializes in creating Better Food with niche expertise in contemporary taste & smell neuroscience and state of art clean label plant-based ingredients. 

Food and beverage companies hire him to bring food science to their new product development efforts on topics such as sugar reduction, salt reduction and multisensory eating experience. Food ingredient firms retain him to lead the creation of plant-based ingredients particularly taste modulators.

Alex also served as Chief Science Officer Sweeteners for Amyris a precision fermentation clean ingredient company (2019-2021), and as Chief Innovation Officer for Nascent a stevia sweetener leader (2017-2019). He is currently on the board for World Taste & Smell Association an art and science organization, on the science advisory board for Olfactive Biosolutions a food aroma as medicine, and Advance International a marine protein startup.

Prior to that, Alex had held various R&D leadership positions in companies including Pepsi, Starbucks, and Wrigley. He led technical teams to achieve business results. Alex holds a PhD in Food Science from University of Wisconsin-Madison.

Event Details:

Wednesday, November 6 , 2024
12:00 - 12:45 p.m. EST

Through Zoom Webinar platform